Similar to the self-employed, a business owner benefits greatly through being pro-active in the:
Further to this, understanding the needs and wants of people is priceless knowledge for the business owner.
Positioning a business to cater for the changing needs of people can significantly raise the prospects of success for any business venture.
Do it well, and business can be a very effective way to generate significant cashflow. However, being in business comes with many risks, and therefore, it is definitely not for everyone.