British consumers experience ‘food blindness’ when it comes to the amount we waste. New research reveals that 90% of UK consumers do not realise how much food they throw out each week. Our negligence equates to 6.7 million tonnes of wasted food being shipped off to landfill sites and over £8 billion of our hard earned cash being squandered on produce we never get round to eating each year.
The figures released as part of WRAP’s “Love Food Hate Waste” campaign, further highlight that a third of all food is being thrown away.
The question is, why are we doing this to our planet and our pockets? The campaign hopes to be able to provide consumers with information on what simple steps can be taken to combat the problem, which has a significant environmental impact. Top celeb chefs include Paul Rankin, James Martin, Cyrus Todiwala and Jimmy Doherty (Jimmy’s Farm) who are lending their support by offering their advice on top meals to cut back on food waste.
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