Some of the advantages of investing through an investment platform are:
- Achieving greater diversity of investments than those offered in one standalone managed fund (including diversity across fund managers). 
- Easier to manage, i.e. one effective account. 
- Simplicity. 
- Regular reporting on your total investment holdings. 
- Accessing wholesale funds in most cases.
- Convenience of accessing a range of investment choices, functionality and reporting via a single platform.